The New Cola Wars

I think that making people buy their own tap water in a plastic bottle, at a price hundreds of times more expensive than tap water - was a brilliant (if not terribly ethical) business strategy. First, we destroy the image of tap water by instilling doubt about its safety. Then we market filtered tap water as fresh spring water from deep in the mountains. The rest of the song just plays itself. A multi-billion dollar industry built on a false image. Brilliant.

However, this watery idol seems to be losing its luster. People are beginning to understand that tap water is just as good (if fact often better) in quality that plottle water (plastic + bottled = plottled). They are also starting to understand the cost of the bottles themselves. It takes energy and oil to make them and then they are garbage. There are estimates that only 14% of these lttle bottles ever make it to recycling. Which makes for a giant plastic mess.

Our throw-away society needs to wake up. The cola wars are real. Cola companies (and others) are at war with the entire world. If they win - we all lose.