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Tuesday, September 28, 2010

Savouring Stratford in 2010

This past weekend Bo and I returned to Savour Stratford. We introduced The Water Wagon at Savour Stratford in September of 2009 - so it was nostalgic to come back to the place were it all started.

Many things had stayed the same over those 12 months. First, the food was still amazing. The Farmer's market was full of colour, flavour and life. It made me very proud to be a part of community that was celebrating the essential contributions of our farmers.

The restaurant's offered some wonderful treats as well. I especially liked the veggies. The people were the same too. Everyone that came by The Water Wagon was turned on to the environmental sense The Water Wagon brought to the festival. The comments (just like last year) were all about the "common sense" of The Water Wagon - or the "forward-thinking" of our company. It was great to bask in that for two days.

Our return included a few differences as well. First, we were at the festival with a Water Wagon borrowed from The Region of Waterloo. (we sold out for this season - even our demo) The Region of Waterloo generously offered their wagon so we could return to Savour Stratford.

Many people commented on the "Region of Waterloo" logos. They asked if we were from Waterloo. When we told them that we were a company from Stratford - the question always came to "why aren't you using the Stratford Water Wagon".

The first couple of times I explained that Stratford had no interest in The Water Wagon, at this time. I also explained that we manufactured in Stratford - made jobs in Stratford - promoted Stratford (and its water) - and used local businesses for virtually all of our supplies.

And after a few more explanations - I started to feel a bit uncomfortable. The Water Wagon has been rolled out from Stratford and has already (in one year) served tens of thousands of customers. It has been to the Olympics, Cambridge, Kitchener, Markham - festivals, concerts, street events. Its a great idea and KewlEarth is a Stratford company that is helping to make this tap water revolution move forward.

I guess its true that it is hard to be noticed in your own home town. Stratford is a beautiful place to live and work. I encourage Stratford to continue its efforts to be environmentally active. I also hope that Kewlearth can help them reach those kinds of goals.

Friday, September 3, 2010

It has been a busy summer. That is one of the reasons that the blog has been sitting idle for the past few months. Our new website http://www.kewlearth.com/ (which is really exceptional) has also taken up a lot of my time. Now that it is up - I think I can get back to blogging.

I must admit that I am new to this kind of media. It is one of those "old dog - new trick' scenarios. But, I am willing to give it a shot if you are. My committment is one blog per week. I hope you can handle that much of me.

As Bo and I made our way around Ontario (and the USA) this summer we met literally hundreds of people. And every conversation led its way back to water (of course).

From these conversations, I believe that Kewlearth is a part of an important revolution in thinking about water. Everywhere we went - people were talking about the value of tap water, the dangers of plastic pollution, and how we need to fight for this basic right - clean, accessible tap water. These passionate words were coming from all directions -young families, senior citizens, students, men, women - everyone.

I suppose we are thinking in the same direction because - water binds us together. No matter what your language, religion, race etc. - everyone understands the language of water. Thirst. Cool. Fresh. Quenching. Everyone knows (down in their DNA) how important water is to their basic survival.

So this new revolution about preserving out water resources is based in something very old. Ancient peoples survived because they had water. We will survive, if we protect and preserve our water.

If you are out there and are interested in discussing water, our company, or just have some questions - drop us a line at info@kewlearth.ca or comment here.

Be back next week.